Seller pricing guides
Short, practical explanations to help you understand the numbers behind each sale. Start with a guide, then test the idea using your own costs.
A little clarity goes a long way
All seller guides ↗Better numbers. Better decisions.
Margin is not markup.
A 50% markup does not mean a 50% margin. Learn the difference before setting your next price.
Understand the difference ↗“Free” shipping has a cost.
Compare charging for delivery with building it into your price. Keep the same costs in both scenarios.
Price shipping smarter ↗Price your first POD product.
Include fulfillment, sample costs, customer acquisition, and the time you put into every order.
Build your cost checklist ↗