Margin is not markup.
A 50% markup does not mean a 50% margin. Learn the difference before setting your next price.
Understand the difference ↗Made for independent sellers
Start with your goal.
Find your selling price.
Choose the margin you want. Work backward from your costs and fee settings to a price that supports it.
Estimated profit per order Live calculation
$13.32
After the costs and fees you entered.
PROFIT MARGIN39.2%
RETURN ON COST78.3%
Your price covers the costs entered.
Where your revenue goes
Product, shipping & other costs
Marketplace fees & fee tax
Your profit
Total order revenue
See fee breakdown
Monthly profit after overhead
Your pricing checkpoints
Break-even item price
Price for 30% margin
Price for target profit
Prices include your discount setting and shipping charged. Before income tax.
One item per order. Estimates exclude unentered costs, refunds, and income tax. See methodology.
Your scenario workspace
Save a few prices. Compare what actually changes.
Compare scenarios in the same currency. Currency values are not converted.
A little clarity goes a long way
All seller guides ↗Better numbers. Better decisions.
“Free” shipping has a cost.
Compare charging for delivery with building it into your price. Keep the same costs in both scenarios.
Price shipping smarter ↗Price your first POD product.
Include fulfillment, sample costs, customer acquisition, and the time you put into every order.
Build your cost checklist ↗Good questionsBefore you
Before you
crunch the numbers.
Can I use this outside the United States?
Yes. Choose your bank country to load an editable fee preset. USD, GBP, CAD, AUD, EUR, NZD, and CHF are supported. Currency selection changes the unit only; it does not convert your prices or costs. Other countries can use custom fees.
Are these my final Etsy payout figures?
No. These are one-item, one-order estimates. Actual payouts can include taxes on fees, currency conversion, renewals, refunds, deposit fees, and adjustments. Check your seller statement and the calculation assumptions.
Do you store my product information?
Calculations run in your browser. Scenarios are saved on this device only when you click Save scenario. You can delete them individually or clear them all. CSV exports help you keep a backup.
Is the toolkit free?
All calculators and exports are free. The site can be supported by clearly identified advertisements and affiliate links; these never change the calculator results.